E4 Sting

This E4 sting was a entry for an E4 competition. I like this sting as it's very simple but at the same time it's quite effective. Each image that they show represents some sort of show/programme that they broadcast. The sounds that they've used go really well with images as well, for example, the sound used for T.V is 'white noise' and a exploding grenade for the greande etc. I also like the way that each image morphs into the next. I think the main reason it goes so well is that each image is easily changed into the next. When the car morphs into the gutair it looks smooth because the car and the gutair are pretty much the same size and orientation. Although the grenade is nothing like the gutair I think the reason he had it there was so that he could start the whole thing again with a tottaly differnt image, without making it look choppy.